Of the £11 billion spent annually in the UK on exhibiting, sadly most is spent needlessly or poorly. On the day, on the floor, everything is covered except the final hurdle, engagement.
If the final metre between you and your target market isn't invested in, you needn't attend at all. Professional booth staff are the key difference between success and failure. Experienced professionals easily attract, engage and qualify prospects.
According to research conducted by Exhibit Surveys, live demonstrations and entertainment are the most effective methods for attracting booth visitors in an exhibition hall. Moreover, magicians receive the highest ratings, after product demonstrations, for product identification and recognition, and this is why...
The difference between the successful and unsuccessful professional magicians is not their skill, repertoire or knowledge. But rather a secondary set of skills vital for Trade Show Success as well as the performance of Magic. The ability to approach a group of people as a stranger, create lasting memories
and leave as a friend.
My style of Magic, not relying upon specialist apparatus or detailed staging is especially versatile when creating routines and scripts to carry all the flavours of your Brand, Company, Product
and Message.